Audience Profiling
A target audience profile (TAP) is a written and very detailed appraisal of your customers' characteristics, attitudes and behaviours. TAP information typically falls into 2 categories: demographics and psychographics.

Demographics describe who your customers are. The most frequently used demographic variables include age, gender, occupation, location, marital status, income, education level, and nationality.

Psychographics describe why your customers act as they do. For example, you might determine that you have price-sensitive customers who choose the least expensive option, or trend-conscious customers who prefer the newest, most fashionable option, or early adopters who are open to choosing new, unproven options.

Audience profiling allows an organisation to make better decisions regarding their customers, and the way in which they market and sell their product/service. A TAP will allow an organisation to decide on the most suitable and effective way to communicate and connect with their target audience.